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VICE VERSA
Refined Vice Versa’s branding to spotlight its ‘your best friend’s jewelry’ identity, blending 80s-inspired ads and photography with a playful creative direction across newsletters and digital campaigns.
Vice Versa is a fine jewelry brand started from two founders creating modular, stackable jewelry crafted in 14-karat gold and diamonds from their New York City and Los Angeles workshop.
Role - Branding & Visual Identity, Email Marketing & Paid Media
Client - viceversajewelry.com/
NUMBER TALKS*
+100%
YoY Net Sales Growth
7.8x
ROAs from Paid Media
$000K+
Attributed to Email Marketing
000,000+
Website Sessions
* Data reflects 2024 - 2025 stats from Vice Versa's biggest (and only) sale of the year, the Anniversary Event that happens for four days from August 21 - 25.
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